OUR PRODUCER COMPANY
Jhelum Sozni Handicrafts Producer Company
Jhelum Sozni Handicrafts Producer Company Limited is a social enterprise sponsored by the Development Commissioner (Handicrafts), Ministry of Textiles, Government of India with below details. The company is formed for the development of Sozni Shawls cluster artisans of a producer company under the NHDP scheme. The website will have products from different Artisans and it will make it easy for the art lovers to shop online products without any traditional hassle. The company has over 500 artisans of Pattan Sozni GI craft and aims to increase the members with a 100% empowerment and sustainable livelihood.
About Jhelumhpcl.com :
Jhelum™ is a step towards reviving Indian handicrafts and the artisans making these handicrafts. It’s a brave initiative to connect with different dimensions of indigenous handmade products and cherish each and every aspect of their tradition. Jhelum™ is a socio-economic venture providing an online marketplace for promoting, selling, and buying Indian handicrafts along with a vision of improving and upgrading the artisan’s skills and their life.
JHELUM™ closely trains and employs artisans. In an industry where more than 90% of the artisans are women, many of JHELUM™ products have been handcrafted by women artisans. Proceeds from the sale of JHELUM™ products go into the design and production of more innovative products while striving to keep the craftswomen employed.
In recent times though, Kashmiri Sozni craft has been dying a slow death. The major factors have been the lack of innovation in design and the Chinese invasion of mass-manufactured, cheaper look-alikes. While there have been designing interventions in the past. However, few have ensured sustainable work for these craftspeople.
The attempt has been to reorient the craft to the modern context by ensuring that each design has a utilitarian value and an aesthetic value. The result is a series of products in the lifestyle space that has showcased the adaptability of this traditional heritage.
Most Crafts in India continue to remain fragmented and have little focus on building a strong brand or consistent imaging. We at JHELUM™ believe in strong communication and quality product design in the crafts sector hence it enables these traditionally crafted products to be showcased on par with the contemporary-created products of today in lifestyle stores and not be limited to the craft fairs alone
Vision:
JHELUM™ envisions a world in which millions of producers rise out of poverty by building sustainable livelihoods in creative manufacturing.
We believe that when producers have access to an enabling ecosystem they are able to pursue their futures with dignity and that when women earn they are empowered at home and in their communities.
Mission:
JHELUM™ builds sustainable livelihoods in the creative manufacturing sector to ensure that underemployed women can have high and regular incomes, decent and equitable working conditions, and the ability to cope with life crises
Objectives:
- To build a platform and help artisans sell globally all the Indian handicrafts.
- To Identify, collaborate, innovate, devise and create a profitable social enterprise.
- To increase the awareness of handicrafts and life dependency of artisans on it, by preserving rich heritage, the culture of India.
- To help improve artisan’s handicraft processes, its systems, and quality.
- To empower women and make them financially independent.
